"'We need to do business differently', 'we need a different kind of leadership'. If these two thoughts have ever interrupted your thinking then this is a book you cannot ignore. I've seen Mark at work at close quarters. He's one of the most significant business leaders of his generation. He signifies and proves that you can be both commercially successful and ethically responsible. In the long term that's the only sort of business that's sustainable. Short of having Mark as your personal mentor this book will guide you step by step into a more rewarding and fulfilling way of doing business." - The Right Reverend James Jones KBE Co-Chair of Waitrose Corporate Responsibility Committee and former Bishop of Liverpool. "Lord Price's excellent book Fairness for All [is] #keytofairermoreprosperoussocietyshldbecompulsoryreadingfornewgovt" - Sir Nicolas Soames